Jacobs Velvet is a brand of crema instant coffee. The coffee is distinctive by its characteristic velvet froth, to which its name refers.
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The new design is to emphasize the perfect proportion between clear flavour of the coffee and its crème consistency and the delicacy of its froth. Change of the label unveiled the very coffee itself – we can see it through the jar, which is of high importance to the consumer. The new packaging has also become more feminine and elegant.